WTF News S2 E3: Your ABM Strategy Isn’t Special, But Your Marketing Hires Better Be

LinkedIn just blocked Apollo.io & Seamless.ai, disrupting automated prospecting and shaking up B2B sales. If your ABM strategy relies on these tools, it's time to pivot.

In this episode, we covered:
--> Scaling Your Marketing Team – How to structure your marketing org as you grow from startup to enterprise, plus which roles to prioritize at each revenue stage.
--> Adapting to LinkedIn Data Changes – Scrappy, human-centric ABM strategies that don’t rely on automated data scraping.
--> ABM Best Practices – The three core pillars of successful ABM: internal alignment, customer intelligence, and intel activation.
--> Personalization at Scale – How to balance deep personalization with broader account targeting, even with limited resources.