WTF News S2E2: Scaling from Near-Zero Revenue to 1000's of Customers in 10 Months ft. Greg Perotto

In episode 2 of WTF News, Greg joins us to share his experience at TripActions, where market shifts forced a complete pivot in positioning, messaging, and go-to-market strategy.

With 25+ years leading marketing at brands like Secureframe, New Relic, Hootsuite, and DocuSign, Greg knows what it takes to stay relevant when everything changes overnight.

If you want to learn how to listen to market signals, adapt fast, and keep your brand ahead of the curve, this one’s for you.