WTF News S2E4: One ICP, three Opinions? Workshop to Get Product, Marketing & Sales on the Same Page

Thursday, May 1, 2025 | 2:01 PM

WTF News S2E4: One ICP, three Opinions? Workshop to Get Product, Marketing & Sales on the Same Page

What’s This Episode About?
One ICP, Three Opinions?
A Workshop to Get Product, Marketing & Sales on the Same Page

If you’ve ever sat through a meeting where sales, marketing, and product each describe your ideal customer differently, this one’s for you.

In this episode of WTF News, we’re joined by Elana Anderson, former CMO, product leader, industry analyst, and consultant, who walks us through a practical framework to align everyone on a single, shared ICP.

This isn’t just another theoretical discussion. It’s a working session packed with steps you can take back to your team the very same day.

icp
alignment
b2b
strategy
workshop

Speaker

Shailesh Hegde
Shailesh Hegde

CEO at Hubilo

Elana Anderson
Elana Anderson

Go-To-Market Advisor, ex-CMO @ Veracode, IBM, Forrester Accenture etc.

Resources

WTF News Season 1 Takeaways.pdf

pdf