Welcome to WTF News!
In episode 2 of WTF News, Greg joins us to share his experience at TripActions, where market shifts forced a complete pivot in positioning, messaging, and go-to-market strategy.
With 25+ years leading marketing at brands like Secureframe, New Relic, Hootsuite, and DocuSign, Greg knows what it takes to stay relevant when everything changes overnight.
If you want to learn how to listen to market signals, adapt fast, and keep your brand ahead of the curve, this one’s for you.
Philippe Ruttens (CMO at Tyk), Roger Courville (Head of Strategy, Virtual Venues), and Hubilo's CEO, Shailesh Hegde, took the stage to dive deep into marketing’s future.
Here's what is covered:
1 → The latest buzz in tech + marketing
2 → A 15-minute marketing playbook for companies with $5-20M ARR, ft. Philippe Ruttens, CMO of Tyk and growth strategy expert
3 → Game of Logos (yes, it’s a thing)
4 → 5 tips to help your SMEs crush public speaking, with Roger Courville, relational communication strategist from Virtual Venues
