What’s This Episode About?
One ICP, Three Opinions?
A Workshop to Get Product, Marketing & Sales on the Same Page

If you’ve ever sat through a meeting where sales, marketing, and product each describe your ideal customer differently, this one’s for you.

In this episode of WTF News, we’re joined by Elana Anderson, former CMO, product leader, industry analyst, and consultant, who walks us through a practical framework to align everyone on a single, shared ICP.

This isn’t just another theoretical discussion. It’s a working session packed with steps you can take back to your team the very same day.