Welcome to WTF News!
What’s This Episode About?
One ICP, Three Opinions?
A Workshop to Get Product, Marketing & Sales on the Same Page
If you’ve ever sat through a meeting where sales, marketing, and product each describe your ideal customer differently, this one’s for you.
In this episode of WTF News, we’re joined by Elana Anderson, former CMO, product leader, industry analyst, and consultant, who walks us through a practical framework to align everyone on a single, shared ICP.
This isn’t just another theoretical discussion. It’s a working session packed with steps you can take back to your team the very same day.
Philippe Ruttens (CMO at Tyk), Roger Courville (Head of Strategy, Virtual Venues), and Hubilo's CEO, Shailesh Hegde, took the stage to dive deep into marketing’s future.
Here's what is covered:
1 → The latest buzz in tech + marketing
2 → A 15-minute marketing playbook for companies with $5-20M ARR, ft. Philippe Ruttens, CMO of Tyk and growth strategy expert
3 → Game of Logos (yes, it’s a thing)
4 → 5 tips to help your SMEs crush public speaking, with Roger Courville, relational communication strategist from Virtual Venues
