Welcome to WTF News!
LinkedIn just blocked Apollo.io & Seamless.ai, disrupting automated prospecting and shaking up B2B sales. If your ABM strategy relies on these tools, it's time to pivot.
In this episode, we covered:
--> Scaling Your Marketing Team – How to structure your marketing org as you grow from startup to enterprise, plus which roles to prioritize at each revenue stage.
--> Adapting to LinkedIn Data Changes – Scrappy, human-centric ABM strategies that don’t rely on automated data scraping.
--> ABM Best Practices – The three core pillars of successful ABM: internal alignment, customer intelligence, and intel activation.
--> Personalization at Scale – How to balance deep personalization with broader account targeting, even with limited resources.
Philippe Ruttens (CMO at Tyk), Roger Courville (Head of Strategy, Virtual Venues), and Hubilo's CEO, Shailesh Hegde, took the stage to dive deep into marketing’s future.
Here's what is covered:
1 → The latest buzz in tech + marketing
2 → A 15-minute marketing playbook for companies with $5-20M ARR, ft. Philippe Ruttens, CMO of Tyk and growth strategy expert
3 → Game of Logos (yes, it’s a thing)
4 → 5 tips to help your SMEs crush public speaking, with Roger Courville, relational communication strategist from Virtual Venues
WTF News S2E4: One ICP, three Opinions? Workshop to Get Product, Marketing & Sales on the Same Page
What’s This Episode About?
One ICP, Three Opinions?
A Workshop to Get Product, Marketing & Sales on the Same Page
If you’ve ever sat through a meeting where sales, marketing, and product each describe your ideal customer differently, this one’s for you.
In this episode of WTF News, we’re joined by Elana Anderson, former CMO, product leader, industry analyst, and consultant, who walks us through a practical framework to align everyone on a single, shared ICP.
This isn’t just another theoretical discussion. It’s a working session packed with steps you can take back to your team the very same day.
Stream begins on:
30 Apr, 25
5:00 PM
